The NFL's chickens are coming home to roost.
A few weeks ago, I wrote about Colin Kaepernick and what an ungrateful, hypocritical twit I thought he was for refusing to stand during the National Anthem. Here's a link to that post. In my humble opinion, I felt that Kaepernick should not be using the playing of the National Anthem as a means of expressing his views on racial inequality and shared my thoughts on the matter.
Among other views I shared I mentioned that as a pampered, multimillionaire, bi-racial athlete who was taken in and raised by white parents, Kaepernick was the last person in the world who should be condemning anything about the U.S.A. But, if he felt a need to go that route and make an ass out of himself, he certainly had the right to do so - on his own time, and certainly not by dissing the American flag and our National Anthem.
A good bit of my diatribe was directed at the San Francisco 49'ers and the NFL, taking them to task for allowing Kaepernick to disrespect the flag and anthem. I pointed out that while Kaepernick certainly enjoys the Constitutional right to freely express his opinions, the First Amendment did not extend to the private workplace nor did it prevent his employer (the 49'ers) from refusing to allow him to take a knee during the playing of the National Anthem. Here's what I said:
"Bottom line? If Kelly, the 49ers, or the NFL wanted to make you get off your well rested rear end and force you to stand for the National Anthem, Colin, they could. They just choose not to.
Which is why I've gone to the trouble of writing this. It's to let you know that you're being allowed to sit during the National Anthem by your coach, by the 49ers, and by the NFL. And the public should let all three of them know what they think of that.
Instead of heaping abuse on a half wit, spoiled, hypocritical has-been athlete like you, people should be venting their anger at the 49ers and the NFL. They're the ones who are being unpatriotic by allowing you to sit during the playing of our country's Anthem. The one we sing to celebrate the greatness of our nation. The one so many people died for."
Be still my heart. Apparently I'm not the only one who thought that the public should let the NFL know that allowing Kaepernick to protest would come at a cost. Millions of Americans have decided that they will not tolerate this kind of political correctness on the part of the NFL or its teams and have hit them where it counts the most - in the pocketbook.
NFL TV ratings have plummeted since the beginning of the 2016 season. Overall TV ratings are down by 10 percent. Ratings for Sunday Night Football, the most-watched TV show during the past five years, are also down 10 percent. Ratings for Thursday Night Football are off by 15 percent.
Monday Night Football ratings are down an eye-dropping 19 percent. The Monday Night Football game between Atlanta and New Orleans received a dismal 5.7 Nielsen rating, a 38 percent drop over the same week last year.
The ratings for a Sunday game between Chicago and Dallas received a 12.9 Neilsen rating. This was a drop from the previous Sunday’s 13.7 rating, and that was down from the first week's 13.9 rating. Ratings also dropped by 18 percent over week three from last year for all the early regional games.
Players are also paying the price for their stupidity. According to a poll conducted for ESPN, Colin Kaepernick has become the most hated player in the NFL. Antonio Cromartie, a former Pro Bowl defensive back, was released by the Indianapolis Colts a couple of weeks after he knelt during the National Anthem and must now say goodbye to his $3 Million contract. The Bronco's Brandon Marshall has lost two of his endorsement deals because of his pre-game protests.
I'm betting more and more players who are protesting will eventually be told not to let the door hit them in the rear on their way out as pressure mounts. Other players will also likely lose endorsement deals.
I'm betting more and more players who are protesting will eventually be told not to let the door hit them in the rear on their way out as pressure mounts. Other players will also likely lose endorsement deals.
As the old song goes, if you wanna dance to the music you gotta pay the piper.
Why the drastic drop in ratings and other financial implications? A Rasmussen poll found that 32 percent of adults surveyed have stopped watching NFL football because of the childish, disrespectful antics of overpaid athletes who have chosen to mix their politics with football games.Once upon a time, the NFL was actively courting women as a source of increasing viewership but 38 percent of women surveyed said they won't watch NFL games because they are tired of the Black Lives Matter-like protests.
For as long as I can remember, the NFL has gone to great lengths to market itself as an ultra-patriotic organization that prided itself on touting America, Mom, and apple pie. Fans now feel betrayed by the league's political correctness and its perceived approval of players refusing to salute the flag. It is viewed as especially disrespectful as uniformed members of the police and armed forces stand at attention a few feet away.
What does that mean for the NFL's TV Networks and the NFL itself? Money. Lots and lots of Money.
A drop in ratings means that TV networks must now provide "make-goods" to advertisers. When advertisers and ad agencies buy commercial time for NFL broadcasts, they're promised certain numbers in terms of ratings and audiences. If a game fails to reach those numbers, the networks have to "make good" for the audience shortfall by providing the equivalent of free commercial time.
The last thing TV networks want to do is give up free commercial time. Advertising rates for a 30-second TV commercials during NFL games can cost anywhere from $500,000 to $600,000 for prime time games. That's a lot of moolah to have to give up just because of ratings.
If the NFL's TV ratings continue to fall it will cost the TV networks millions of dollars worth of make-good ads. NFL game programming is the most expensive programming on TV. Networks reportedly paying some $5 billion per year for the right to air games through 2021 and they don't pay this gargantuan amount in order to forego ad revenue.
A drop in ratings means that TV networks must now provide "make-goods" to advertisers. When advertisers and ad agencies buy commercial time for NFL broadcasts, they're promised certain numbers in terms of ratings and audiences. If a game fails to reach those numbers, the networks have to "make good" for the audience shortfall by providing the equivalent of free commercial time.
The last thing TV networks want to do is give up free commercial time. Advertising rates for a 30-second TV commercials during NFL games can cost anywhere from $500,000 to $600,000 for prime time games. That's a lot of moolah to have to give up just because of ratings.
If the NFL's TV ratings continue to fall it will cost the TV networks millions of dollars worth of make-good ads. NFL game programming is the most expensive programming on TV. Networks reportedly paying some $5 billion per year for the right to air games through 2021 and they don't pay this gargantuan amount in order to forego ad revenue.
I can only imagine how network executives are reacting to the mounting revenue losses they are experiencing after ponying up $5 Billion to the NFL. And with all the organized efforts to boycott the NFL and its advertisers, let's see how long it will be before the networks make the NFL put the kibosh on the National Anthem debacle.
Money talks and bull crap walks. And fans are hitting the NFL where it hurts the most - in the old wallet. You gotta love the protest of the protest.















































